Nature of the Mind Essay - 810 Words

William Blake, a poet that strongly believed in the power of mind, once wrote, if we see with imagination, we see all things in the infinite. The Romantic poets use their imagination when gazing at nature, and therefore see and feel the infinite through their poetry. William Wordsworth expresses the serene beauty that nature possesses and its calming effects on the mind. Samuel Taylor Coleridge, one of the poetic geniuses of the age, uses nature and his imagination to create surreal atmospheres. Another Romantic poet, by the name of Percy Bysshe Shelley, shows great longing for the freedom that nature possesses and the freeing effect it has on him. These poets of the Romantic period look at nature from a higher consciousness†¦show more content†¦He expresses the minds ability to take a beautiful scene and create a calm and content feeling throughout his thoughts. Samuel Taylor Coleridge uses nature as a catalyst to search deeper into his mind and discover the surreal creativity of his own imagination. This Lime-Tree Bower My Prison depicts an out-of-body vision that encompasses a breathtaking vista of green mountains and purple flowers from the eyes of an imaginer. Gazing at it with swimming sense, the picture becomes less gross than bodily, causing the swirling colors to form something only found in the divine. However surreal this picture is, nothing can compare to Cloleridges vision in Kubla Khan. In this poem he uses natures creations to depict unnatural scenes. In caverns measureless to man, Kubla Khan wants to build a sunny pleasure-dome with caves of ice. Such a place is only real in the imagination and in the written word, which is why this poem seems so tangible to the eye. He comes across these imaginary visions while meandering with a mazy motion through wood and dale, where these thoughts come alive. It explains through al literation how walking through wooded paths, accompanied only by ones mind, one comes upon new feelings and thoughts that are only palpable in that wood. Nature inspires Samuel Coleridge to exorcise his minds eye and create a heavenly atmosphere. Percy Bysshe Shelley looks up toShow MoreRelatedHuman Nature And The Mind974 Words   |  4 PagesHuman Nature and The Mind Human nature and the mind have been studied for ages. As humans, we tend to think, feel, and act in certain ways that are often elucidated by nature and evolution. In fields such as Psychology, Philosophy, and Science, human nature and the mind have been extensively studied to develop theories about why humans act, think, and feel that way that we do. It is believed by some that humans are born a certain way by nature. There are three ways that people tend to believe humansRead MoreThe Nature Of The Human Mind1415 Words   |  6 Pages The Cogito argument, â€Å"I think, therefore I am† was a statement made by Descartes and is valid. The Second Meditation, â€Å"The nature of the human mind, and how it is better known than the body† the meditator is determined in his decision to search for uncertainty and to dispose anything that is false and contains the slightest doubt. The meditator supposes that what he sees does not exist, his memory is defective. He claims that , â€Å"†¦ he has no sense, no body, and movements and places are mistaken ideasRead MoreThe Nature Of The Human Mind878 Words   |  4 Pagesmeditation is titled, Concerning the Nature of the Human Mind: That it is Better Known than the Body. In his second meditation, Descartes argues that the human mind exists merely by itself without any physical representation in the world. This argument lead to many of his later meditations and allowed him to really build the framework for Western Philosophy. The cogent argument is arguably the most crucial argument, which lead us to our philosophy of the mind. In some respect, Descartes is on theRead MoreDivided Minds and the Nature of Persons682 Words   |  3 PagesReflective Essay: Divided Minds and the Nature of Persons Derek Parfit believes that split-brain cases support the Bundle Theory because split brain cases appear to demonstrate two levels of consciousness, rather than suggesting that consciousness is destroyed in people whose sub-dominant hemispheres are destroyed. The suggestion that there are multiple levels of consciousness aligns with Parfits understanding of Bundle Theory, although his explanation of Bundle Theory does not limit itselfRead MoreUnderstanding The Nature Of The Human Mind Essay1115 Words   |  5 PagesIntroduction The human brain is a very complicated part of the human anatomy. Kanwisher states in an inaugural article, â€Å"Understanding the nature of the human mind is arguably the greatest intellectual quest of all time. It is also one of the most challenging, requiring the combined insights not only of psychologists, computer scientists, and neuroscientists but of thinkers in nearly every intellectual pursuit, from biology and mathematics to art and anthropology† (2010). The impacts occur whenRead MoreThe Nature Of Mind By David Armstrong Essay1772 Words   |  8 PagesIn David Armstrong’s thought-provoking work titled, The Nature of Mind, he explains that the most convincing way to make sense of the mind-body problem is to approach it in a materialistic way. Specifically, Armstrong shows that the science of physico-chemical processes of the brain is the best way to explain the nature of our mind. He goes on to explain traditional and dispositional behaviorism, and states his own materialistic take on behaviorism. His arguments throughout his paper are very logicalRead MoreThe Nature of the Human Mind and the Human Body1095 Words   |  4 PagesDescartes talks about the nature of the human mind, and how the mind relates to the human body. With his famous declaration, I am, I exist, Descartes claims that â€Å"I† am â€Å"a thinking thing†, and therefore â€Å"I† exist (17-18). He also argues that the mind is better known than the body. In the Sixth Meditation, he further argues that there must be a clear distinction between mind and body. However, there is surely some connection between these two. In The Treatise on Human Nature, Aquinas argues that theRead MoreAnalyzing Armstrongs Nature of Mind Essay737 Words   |  3 PagesAnalyzing Armstrong’s â€Å"The Nature of Mind† In David M. Armstrong’s â€Å"The Nature of Mind†, Armstrong praises the field of science and seeks to put the concept of mind into terms that agree with science’s definition of minds. His interest is in the physico-chemical, materialist view of man. Armstrong considers science to be the authority over other disciplines because of its reliability and result in consensus over disputed questions. Armstrong’s main argument is as follows: P1: Mental statesRead More Hamlet - The Imbalance of the Idealistic Mind and Human Nature1334 Words   |  6 Pages- The Imbalance of the Idealistic Mind and Human Nature  Ã‚   It is often heard: Nobody is Perfect. This phrase is often used as a rationalization of foolish human mistakes that could have been prevented.   However, this statement has a much more profound significance. It contains an important lesson that guides or rather should guide people through life.   By admitting that nobody is perfect, the individual demonstrates a deeper understanding of the human nature and inner self. This knowledge isRead MoreEssay on HUMAN BEINGS AND NATURE DURING THE REVOLUTION OF THE MIND3395 Words   |  14 PagesHUMAN BEINGS AND NATURE DURING THE REVOLUTION OF THE MIND Enlightenment is mans release from his self-incurred tutelage. Tutelage is mans inability to make use of his understanding without direction from another. Self-incurred is this tutelage when its cause lies not in lack of reason but in lack of resolution and courage to use it without direction from another. Dare to Know! Have courage to use your own reason!- that is the motto of enlightenment. -Immanuel Kant, 1784 (1) From the

Night World Black Dawn Chapter 8 Free Essays

string(45) " had been carved out ofthe cave wall itself\." What are you doing?† he repeated ferociously.His grip was hurting her. â€Å"I’m throwing the water bag down there,† Maggiesaid. We will write a custom essay sample on Night World : Black Dawn Chapter 8 or any similar topic only for you Order Now But she was thinking, He’s so strong. Stronger than anybody I’ve ever met. He could break mywrist without even trying. â€Å"I know that! Why?† â€Å"Because it’s easier than carrying it down in myteeth,† Maggie said. But that wasn’t the real reason,of course. The truth was that she needed to get temptation out of the way. She was so thirsty thatit was a kind of madness, and she was afraid ofwhat she would do if she held onto this cool, sloshing water bag much longer. He was staring at her with those startling eyes,as if he were trying to pryhis way into her brain.And Maggie had the odd feeling that he’d succeeded, at least far enough that he knew the real reason she was doing this. â€Å"You are an idiot,† he said slowly, with cold wonder. â€Å"You should listen to your body; it’s telling youwhat it needs. You can’t ignore thirst. You can’tdeny it.† â€Å"Yes, you can,† Maggie said flatly. Her wrist wasgoing numb. If this went on, she was going to dropthe bag involuntarily, and in the wrong place. â€Å"You can’t,† he said, somehow making the wordsinto an angry hiss. â€Å"I should know.† Then he showed her his teeth. Maggie should have been prepared. Jeanne had told her. Vampires and witches and shapeshifters, she’d said. And Sylvia was a witch,and Bern had been a shapeshifter. This boy was a vampire. The strange thing was that, unlike Bern, he didn’tget uglier when he changed. His face seemed palerand finer, like something chiseled in ice. His goldeneyes burned brighter, framed by lashes that lookedeven blacker in contrast. His pupils opened and seemed to hold a darkness that could swallow aperson up. But it was the mouth that had changed the most.It looked even more willful, disdainful, and sullen-and it was drawn up into a sneer to displaythe fangs. Impressive fangs. Long, translucent white, tapering into delicate points. Shaped like a cat’s canines,with a sheen on them like jewels. Not yellowing tusks like Bern’s, but delicate instruments of death. What amazed Maggie was that although helooked completely different from anything she’d seen before, completely abnormal, he also lookedcompletely natural. This was another kind of creature, just like a human or a bear, with as muchright to live as either of them. Which didn’t mean she wasn’t scared. But shewas frightened in a new way, a way ready for action. She was ready to fight, if fighting became necessary. She’d already changed that much since entering this valley: fear now made her not panicked buthyper alert. If I have to defend myself I need both hands.And it’s better not to let him see I’m scared. â€Å"Maybe you can’t ignore your kind of thirst,† shesaid, and was pleased that her voice didn’t wobble.†But I’m fine. Except that you’re hurting my wrist. Can you please let go?† For just an instant, the brilliant yellow eyesflared even brighter, and she wondered if he wasgoing to attack her. But then his eyelids lowered,black lashes veiling the brightness. He let go ofher wrist. Maggie’s arm sagged,and the leather bagdropped from her suddenly nerveless fingers. It landed safely at her feet. She rubbed her hand. And didn’t look up a moment later, when he saidwith a kind of quiet hostility, â€Å"Aren’t you afraidof me?† â€Å"Yes.† It was true. And it wasn’t just because hewas a vampire or because he had a power thatcould send blue death twenty feet away. It was because of him, of the way he was. He was scary enough in and of himself. â€Å"But what good is it, being afraid?† Maggie said,still rubbing her hand. â€Å"If you’re going to try tohurt me,IT fight back. And so far, you haven’t triedto hurt me. You’ve only helped me.† â€Å"I told you, I didn’t do it for you.And you’ll neversurvive if you keep on being insane like this.† â€Å"Insane like what?† Now she did look up, to seethat his eyes were burning dark gold and his fangswere gone. His mouth simply looked scornful and aristocratic. â€Å"Trusting people,† he said, as if it should havebeen obvious. â€Å"Taking care of people. Don’t youknow that only the strong ones make it? Weak people are deadweightand if you try to help them, they’ll drag you down with them.† Maggie had an answer for that. â€Å"Cady isn’tweak,† she said flatly. â€Å"She’s sickShe’ll get betterif she gets the chance. And if we don’t take care ofeach other, what’s going to happen to all of us?† He looked exasperated, and for a few minutesthey stared at each other in mutual frustration. Then Maggie bent and picked up the bag again.†I’d better give it to her now. I’ll bring your can teen back.† â€Å"Wait.† His voice was abrupt and cold, unfriendly. But this time he didn’t grab her.†What?† â€Å"Follow me.† He gave the order briefly andturned without pausing to see if she obeyed. It wasclear that he expectedpeople to obey him, withoutquestions. â€Å"Bring the bag,† he said, without lookingover his shoulder. Maggie hesitated an instant, glancing down atCady. But the hollow was protected by the overhanging boulders; Cady would be all right there for a few minutes. She followed the boy. The narrow path that wound around the mountain was rough and primitive, interrupted by bands of broken, razor-sharpslate. She had to pick her way carefully aroundthem. In front of her, the boy turned toward the rocksuddenly and disappeared. When Maggie caught up, she saw the cave. The entrance was small, hardly more than acrack, and even Maggie had to stoop and go in sideways. But inside it opened into a snug littleenclosure that smelled of dampness and cool rock. Almost no light filtered in from the outsideworld. Maggie blinked, trying to adjust to the neardarkness, when there was a sound like a match strike and a smell of sulphur. A tiny flame was born, and Maggie saw the boy lighting some kindof crude stone lamp that had been carved out ofthe cave wall itself. You read "Night World : Black Dawn Chapter 8" in category "Essay examples" He glanced back at her and his eyes flashed gold. But Maggie was gasping, looking around her.The light of the little flame threw a mass of shifting, confusing shadows everywhere, but it alsopicked out threads of sparkling quartz in the rock.The small cave had become a place of enchantment. Andatthe boy’s feet was something that glitteredsilver. In the hush of the still air, Maggie couldhear the liquid, bell-like sound of water dripping. â€Å"It’sa pool,† the boy said. â€Å"Spring fed. The watees cold, but it’s good. Water .Something like pure lust overcame Maggie. She took three steps forward, ignoring the boy completely, and then her legs collapsed.Shecupped a hand in the pool, felt the coolness encompass it to the wrist, and brought it out asif shewere holding liquid diamond in her palm. She’d never tasted anything asgood as that water. No Coke she’d drunk on the hottest day of summer could compare with it. It ran through herdry mouth and down her parched throatand then it seemed to spread all through her, sparklingthrough her body, soothing and reviving her. A sort of crystal clearness entered her brain. She drankand drank in a state of pure bliss. And then, when she was in the even more blissfulstate of being not thirsty anymore, she plunged the leather bag under the surface to fill it. â€Å"What’s that for?† But there was a certain resignation in the boy’s voice. â€Å"Cady. I have to get back to her.† Maggie sat backon her heels and looked at him. The light dancedand flickered around him, glinting bronze off hisdark hair, casting half his face in shadow. â€Å"Thank you,† she said, quietly, but in a voice thatshook slightly. â€Å"I think you probably saved mylife again.† â€Å"You were really thirsty.† â€Å"Yeah.† She stood up. â€Å"But when you thought there wasn’t enoughwater, you were going to give it to her.† He couldn’tseem to get over the concept. â€Å"Yeah† â€Å"Even if it meant you dying?† â€Å"I didn’t die,† Maggie pointed out. â€Å"And I wasn’tplanning to. Butyeah, I guess, if there wasn’t anyother choice.† She saw him staring at her in utterbewilderment. â€Å"I took responsibility for her,† shesaid, trying to explain. â€Å"It’s like when you take ina cat, or-or it’s like being a queen or something.If you say you’re going to be responsible for your subjects, you are. You owe them afterward.† Something glimmered in his golden eyes, just fora moment. It could have been a dagger point ofanger or just a spark of astonishment. There wasa silence. â€Å"It’s not thatweird, people taking care of each other,† Maggie said, looking at his shadowed face. â€Å"Doesn’t anybody do it here?† He gave a short laugh. â€Å"Hardly,† he said dryly.†The nobles know how to take care of themselves.And the slaves have to fight each other to survive.† He added abruptly, â€Å"All of which you should know.But of course you’re not from here. You’re fromOutside.† â€Å"I didn’t know if you knew about Outside,† Mag gie said. â€Å"There isn’t supposed to be any contact. Therewasn’t for about five hundred years. But whenmy-when the old king died, they opened the pass,again and started bringing in slaves from the outside world. New blood.† He said it simply andmatter-of-factly. Mountain men, Maggie thought. For years there had been rumors about the Cascades, about menwho lived in hidden places among the glaciers andpreyed on climbers. Men or monsters. There were always hikers who claimed to have seen Bigfoot. And maybe they had-or maybe they’d seen ashapeshifter like Bern. â€Å"And you think that’s okay,† she said out loud.†Grabbing people from the outside world and dragging them in here to be slaves.† â€Å"Notpeople.Humans.Humansarevermin;they’re not intelligent.† He said it in that same dispassionate tone, looking right at her. â€Å"Are you crazy?†Maggie’s fists were clenched; herhead was lowered. Stomping time. She glared upat him through narrowed lashes. â€Å"You’re talking to a human right now. Am I intelligent or not?† â€Å"You’re a slave without any manners,† he saidcurtly. â€Å"And the law says I could kill you for the way you’retalkingto me.† His voice was so cold, so arrogant†¦but Maggiewas starting not to believe it. That couldn’t be all there was to him. Becausehe was the boy in her dream. The gentle, compassionate boy who’d looked ather with a flame of love behind his yellow eyes,and who’d held her with such tender intensity, hisheart beating against hers, his breath on her cheek. That boy had been real-and even if it didn’t makeany sense, Maggie was somehow certain of it. And no matter how cold and arrogant this one seemed, they had to be part of each other. It didn’t make her less afraid of this one, exactly.But it made her more determined to ignore herfear. â€Å"In my dream,† she said deliberately, advancinga step on him, â€Å"you cared about at least onehuman. You wanted to take care of me.† â€Å"You shouldn’t even be allowedto dream aboutme,† he said. His voice wasas tense and grim asever, but as Maggie got closer to him, looking directly up into his face, he did something that amazed her. He fell back a step. â€Å"Why not? Because I’m a slave? I’m a person.† She took another step forward, still looking at him challengingly. â€Å"And I don’t believe that you’re asbad as you say you are. I think I saw what youwere really like in my dream.† â€Å"You’re crazy,† he said. He didn’t back up anyfarther, there was nowhere left to go. But his wholebody was taut. â€Å"Why should I want to take care of you?† he added in a cold and contemptuous voice.†What’s so special about you?† It was a good question, and for a moment Maggie was shaken. Tears sprang to her eyes. â€Å"I don’t know,† she said honestly. â€Å"I’m nobodyspecial. There isn’tany reason for you to care aboutme. But it doesn’t matter. You saved my life whenBern was going to kill me, and you gave me waterwhen you knew I needed it. You can talk all youwant, but those are the facts. Maybe you just care about everybody, underneath. Or-â€Å" She never finished the last sentence. As she had been speaking to him, she was doingsomething she always did, that was instinctive to.,her when she felt some strong emotion. She had done it with P.J. and with Jeanne and with Cady. She reached out toward him. And although shewas only dimly aware that he was pulling his handsback to avoid her, she adjusted automatically,catching his wrists†¦. And that was when she lost her voice and whatshe was saying flew out of her head. Because something happened. Something that she couldn’t ex plain, that was stranger than secret kingdoms orvampires or witchcraft. It happened justas her fingers closed on hishands. It was the first time they had touched like that, bare skin to bare skin. When he had grabbed her wrist before, her jacket sleeve had been in be tween them. It started as an almost painful jolt, a pulsatingthrill that zigged up her arm and then sweptthrough her body. Maggie gasped, but somehowshe couldn’t let go of his hand. Like someone beingelectrocuted, she was frozen in place. The blue fire, she thought wildly. He’s doing thesame thing to me that he did to Bern. But the next instant she knew that he wasn’t. This wasn’t the savage energy that had killed Bern, and it wasn’t anything the boy was doing to her. Itwas something being done to both of them, by some incredibly powerful source outside either of them. And it was trying †¦ to open a channel. Thatwas the only way Maggie could describe it. It was blazing a path open in her mind, and connectingit to his. She feltas if she had turned around and unexpectedly found herself facing another person’s soul.A soul that was hanging there, without protection,already in helpless communication with hers. It was by far the most intense thing that hadever happened to her. Maggie gasped again, seeingstars, and then her legs melted and she fellforward He caught her, but he couldn’t stand up either.Maggie knew that as well as she knew what wasgoing on in her own body. He sank to his knees, holding her. What are you doing to me? It was a thought, but it wasn’t Maggie’s. It washis. I don’t know †¦I’m not doing it †¦ I don’t understand!Maggie had no idea how to send herthoughts to another person. But she didn’t need to,it was simply happening. A pure line of communication had been opened between them. It was afierce and terrible thing, a bit like being fused together by a bolt of lightning, but it was also so wonderful that Maggie’s entire skin was prickling and her mind was hushed with awe. She felt as if she’d been lifted into some new andwonderful place that most people never even saw. The air around her seemed to quiver with invisible wings. This is how people are supposed to be,shethought. Joined like this. Open to each other. Withnothing hidden and no stupid walls between them. A thought came back at her, sharp and quickasa hammer strike. No! It was so cold, so full of rejection, that for a moment Maggie was taken aback. But then she sensedwhat else was behind it. Anger†¦ and fear. He was afraid of this, andof her. He felt invaded. Exposed. Well, I do, too,Maggie said mentally. It wasn’tthat she wasn’t afraid. It was that her fear was irrelevant. The force that held them was so much morepowerful than either of them, so immeasurably ancient, that fear was natural but not important. The same light shone through each of them, strippingaway their shields, making them transparent toeach other. It’s all right for you. Because you don’t have any thing to be ashamed of!The thought flashed by so quickly that Maggie wasn’t even sure she hadheard it. What do you mean?she thought. Wait †¦ Delos. That was his name. Delos Redfern. She knew itnow, as unquestionably as she knew the names ofher own family. She realized, too, as a matter of minor importance, an afterthought, that he was a prince. A vampire prince who’d been born to rule this secret kingdom, as the Redfern family had ruled it for centuries. The old king was your father,she said to him. And he died three years ago, when you were fourteen. You’ve been ruling ever since. He was pulling away from her mentally, trying tobreak the contact between them. It’s none of your business, he snarled. Please wait,Maggie said. But as she chased after him mentally, trying to catch him, to help him,something shocking and new happened, like a second bolt of lightning. How to cite Night World : Black Dawn Chapter 8, Essay examples

Krispy Kreme Swot Analysis free essay sample

First, we will observe the operational characteristics of KKD. These factors will show positive indications of growth in Krispy Kreme. We will look at how many stores they have currently, how many they are planning to add (in the U. S and internationally), and the training and technology that differentiates them from others in the QSR industry. We then will evaluate the performance metrics, such as inventory turnover and days of inventory ratios, to compare how KKD compares to their competition. In order to find out how efficient Krispy Kreme is operating, our group intends to dentify where the QSR is positioned according to the industry life cycle. We will observe the SWOT analysis, then we will analyze their competitors to see where KKD stands in relation. This will give us the basis to develop recommendations about their current strategies. We begin the â€Å"SWOT† analysis by assessing KKD’s strengths, weaknesses, opportunities, and threats. We will write a custom essay sample on Krispy Kreme Swot Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page II.   The following SWOT analysis is intended to examine KKD’s internal strengths and weaknesses so we can link them to external opportunities and threats with the aim of developing a strategy they should pursue. Strengths are characteristics of the business or project that give it an advantage over other competitors. As a global organization, KKD has become a household name as they’ve branched into grocery and convenience stores and made doughnuts readily accessible. KKD offers a product that cannot be matched by any competitors when referring to taste, freshness, and the finest ingredients. Their affordable, high-quality doughnuts create a strong visual appeal and one-of-a-kind taste. Some of the key strengths offered by KKD are: * You are able to get a fresh out of the oven doughnut in the store. Consumers are allowed to watch the process of the doughnuts being made and can buy doughnuts immediately after they are made so they are as hot and fresh as possible. * KKD is a vertically integrated company. They use specialized doughnut making equipment and specific doughnut mixes in each store. Vertical integration ensures a very high-quality product. * Market research shows appeal extends to all major demographic groups including age and income. * Consistent expansion: Krispy Kreme is now in 21 countries. * Product sold at thousands of supermarkets, convenience stores, and retail outlets through U. S. This raises product awareness to the maximum number of target consumers. * Fundraising: Organizations are able to use Krispy Kreme for fundraising. They allow consumers to use their donuts to help raise money for different philanthropies. (Ex: Krispy Kreme run) * Offers free doughnut day once a year to increase sales. This day allows people who have been reluctant to spend money on the donuts to get a free taste and therefore increases their amount of consumers.   Weaknesses are characteristics that place the firm at a disadvantage relative to others. Some apparent weaknesses Krispy Kreme might have are: * Limited amount of â€Å"healthy† selections. * Limited menu: Lack Breakfast items. * Limited amount of non-snack food items. * Not innovative. * No major advertising: 100% reliance on reputation. * Opening additional locations but no focus on increasing current store performance. * International differences/preferences. * Lack of knowledge of what the customer wants (demographics, psychographics, behavioral segmentation). Most internationally located stores purchase their ingredients from local merchants rather than the Krispy Kreme Supply Chain. If KKD can find a cost effective way to provide these ingredients, they can capitalize on supply chain efficiencies to make a profit. Some opportunities for Krispy Kreme to leverage for growth would include: * Emerging markets and expansion abroad: International expansion has proven to bring better returns than expanding domestically. Asia and the Middle East both offer KKD a good market because of high levels of consumer sweet goods consumption and the popularity of Western brands in these International markets. Partnerships with sports teams and convenience stores. * Development of new menu items. * Add breakfast/healthier options to compete more directly with Dunkin Doughnuts, etc. * Innovation. * Product and services expansion. * Local open kiosks and in-store locations in airports, bookstores, and other retail outlets. * Product Diversification. New Mark ets. * Significant co-branding opportunities with local sports teams and movie theaters. * Increased snack consumption: During the past 20 years, more Americans are going out to eat. In today’s busy world, there is less time to prepare meals anymore. KKD believes there’s an opportunity in this trend that will increase the growth of doughnut sales.   Threats to an organization are described as elements in the environment that could cause trouble for the business or project. Some threats facing Krispy Kreme are: * Competition: Only 694 KKD stores compared to 10,000 Dunkin Donuts and 20,000 Starbucks Increasing competition from large and small doughnut chains, Krispy Kreme market share erodes slightly in highly competitive markets. * Price Wars: In the doughnut and pastry shop ndustry, price wars are generated in attempts to take away revenue from other restaurants and sustain growth. * Economic slowdown: External changes (government, politics, taxes, etc. ) * Ordering through the Internet: More and customers are ordering online, but Krispy Kreme does not offer online ordering of their donuts. They offer accessories online, such as coffee mugs and t-shirts. Dunkin Donuts offers more accessories including coffee, but no donu ts. * Healthy food trends: Krispy Kreme must constantly be aware of substitute products from many different areas of the market place. Such substitutes demanded today include healthier menu items include zero trans fats in all products. Going organic or using 100% natural ingredient items. III. INDUSTRY ANALYSIS Operational Characteristics Today, Krispy Kreme and its one-of-a-kind â€Å"Hot Light† which is a light that hangs inside the store window for people to know when the doughnuts have just come out of the oven. This â€Å"Hot Light† can be found in approximately 694 locations around the world and is in 234 locations in the United States. In 2002, KKD shipped their first international load of doughnut mix to Australia, and since then have added locations in over 20 countries. All KKD ingredients and store supplies are shipped from the company’s distribution warehouses in NC, IL, and CA. The KKD distribution center supplies all of the products needed to operate retail stores, from doughnut ingredients (mix, filling, glaze, sprinkles, etc. ) to cleaning supplies and uniforms. Production is done in the factory stores and completely automated, which cuts overhead costs and provides consistency in the products. KKD shops generally operate seven days a week, excluding some major holidays. Traditionally, domestic sales have been slower during the winter holiday season and the summer months. KKD opened five new company operated small retail shops in fiscal 2012 and three new company-operated shops in fiscal 2011, all of which were hot shops. They plan to open five to ten small retail shops in fiscal 2013, consisting mainly of small factory stores, all in the Southeastern United States. In the past three years, they have opened 92 stores (See Figure II). The ability to accommodate a drive-thru window is an important characteristic in most new shop locations, including both factory stores and satellite shops. Of the 85 shops, which serve on-premises customers, 79 have a drive-thru. Traditional factory stores generally are located in freestanding suburban locations generally ranging in size from approximately 2,400 to 8,000 square feet. The average size is 3,000 square feet. The stores typically have the capacity to produce between 2,800 and 16,000 dozen doughnuts daily. KKD is also investing in more technology to support the business. In 2012, KKD purchased new point-of-sale hardware for all of the company stores and implemented a new computer hardware system for all company and franchisee locations. KKD encourages team members to be courteous, helpful, knowledgeable and attentive, focusing intently on employee training. High levels of customer service and the maintenance of quality standards are enforced by frequently monitoring stores through a variety of methods, including random quality audits, known as â€Å"mystery shoppers† and a toll-free consumer telephone number. KKD offers a comprehensive manager training program for every position in the store, covering the critical skills required to operate a Krispy Kreme store and a training program. The manager-training program includes classroom instruction, computer-based training modules and in-shop training. The main competitors for Krispy Kreme are other quick service restaurants, such as Dunkin Donuts, Starbucks, Panera Bread, and Einstein Noah Bagels. Performance Metrics A company can measure its minimum inventory investment by its inventory turnover. This is the level of customer demand satisfied by the supply on hand. The inventory turnover tells an organization how many times they sell through the entire inventory in one year. The average day’s supply of inventory that is on hand tells you how many days your current inventory will last based on your sales levels. If a company is short on inventory, the warehousing costs will be lower, but there’s a risk of running out. In order to figure these values you need to figure your average inventory and know your costs of goods sold for the year. For the past three years (since 2010) Krispy Kreme has an inventory turnover ratio of 21. 26. They have average days where inventory is 16. 89 (see figures III and IV). Industry Life Cycle Most businesses evolve from the introduction stage, to the growth stage, maturity, and decline. It is important to understand the evolution of the Quick Service Restaurant (QSR) Industry that KKD competes in to accurately assess the strengths, weaknesses, opportunities, and threats speeding or slowing the firm’s growth. The introduction stage is dominated by the marketing of an innovation for the first time. Competition is minimal and returns are negative, as most companies must catch up on their investments in Ramp;D, marketing, and manufacturing. The growth stage is characterized by high profits and competition. During this stage organizations begin to differentiate their products based on value and quality. The maturity stage shows high sales accompanied by very strong price pressures. Profit margins often shrink as the customers begin to see the product as homogenous (always the same). The decline stage is shown by reduced profits and many companies have to decide whether to stay in the industry or cut their losses. Based on these key factors, we believe the QSR industry is in the maturity stage of the industry life cycle. This is due to a low level of innovation, fluctuating profit margins, and global expansion. IV. RECOMMENDED   Krispy Kreme must remain competitive in the Quick Service Restaurant (QSR) Industry. To be effective at this we believe the first thing they should focus on cost leadership. Cost leadership is based on high volume sales of low margin products/services (i. e. Wal-Mart). To achieve this, KKD must focus on increasing their sales. This can be done by analyzing their target market’s key buying habits at the lowest cost to Krispy Kreme. Next, KKD should decrease their prices and adjust Ramp;D, marketing and manufacturing to create a cost gap so they can save some money. KKD can leverage their economies of scale (complete automation of the doughnut making process, added capacity, and TQM) to create a long-term sustainable cost gap. We believe if KKD executives focus on cost leadership in the QSR industry, the company will benefit from increased revenues, retail operations, and increased interest in the brand name of Krispy Kreme.

How and When to Paraphrase Quotations

How and When to Paraphrase Quotations Paraphrasing is one tool writers use to avoid plagiarism. Along with direct quotations and summaries, its a fair use of another persons work which can be incorporated into your  own writing. At times, you can make more impact by paraphrasing a quotation instead of quoting it verbatim. What Is Paraphrasing? Paraphrasing is a restatement of a quotation using your own words. When you paraphrase, you restate the original authors ideas in your own words. Its important to differentiate paraphrasing from patchwriting; patchwriting is a form of plagiarism in which a writer directly quotes portions of a text (without attribution) and then fills in the gaps with their own words. When Should YouParaphrase? Quoting a source directly can be powerful, but sometimes paraphrasing is a better choice. Usually, paraphrasing makes more sense if: the quotation is long and wordythe quotation itself is poorly writtenthe quotation itself is technical or uses difficult-to-understand or obsolete language An Effective Method of Paraphrasing a Quotation: Before you begin paraphrasing, its important to fully understand the quotation, its context, and any important cultural, political, or hidden meanings. Your job, as a paraphraser, is to accurately convey the authors meaning as well as any subtext. Carefully read the original quotation and make sure to understand its central idea.Note down anything that grabs your attention. If you feel that some element (word, phrase, thought) contributes to the central idea of the quotation, make a note of it.If there are any words, ideas, or meanings that are unclear, look them up. For example, if youre paraphrasing the work of a person from a different culture or time, you may want to look up references to people, places, events, etc. that are not familiar to you.Write a paraphrase in your own words. Meticulously avoid using the original words, phrases, and expression. At the same time, make sure that your words convey the same central idea.If you need to use an interesting word or phrase from the original text, use quotation marks to indicate that it is not your own.Cite the author, the source, and the date given in the text, to credit the owner of the quotation. Remember: Though the words of the paraphrase are your own, the thought behind it isnt. To not mention the authors name is plagiarism. How does a Paraphrase Differ From a Summary? To the untrained eye, a paraphrase and a summary may look alike. A paraphrase, however: May restate  just a single  sentence, idea, or paragraph rather than  an entire  text;May be shorter than or just as long as the original  text;May be used in the context of a wide range of written  materials such as an essay, letter to the editor, article, or book;describes the original text in different words without omitting details. A summary, by contrast: is an abridged version of the entire original text.must be shorter than the original text.always eliminates details, examples, and supporting points.

Yet 3 More Types of Hyphenation Errors with Numbers

Yet 3 More Types of Hyphenation Errors with Numbers Yet 3 More Types of Hyphenation Errors with Numbers Yet 3 More Types of Hyphenation Errors with Numbers By Mark Nichol Confusion about the relationship between hyphens and numbers, whether they appear in numeral or spelled-out form, is rampant. Each of the following examples erroneously employs hyphens; discussion after each sentence explains the error, and a revision corrects it. 1. Because of concussions, he had played just sixty-nine games in two seasons between 2010-2012. Using a hyphen rather than an en dash in a number range is generally an error of ignorance (though some publications, with full awareness of the distinction between the two symbols, confusingly insist on doing so anyway). However, linking 2010 and 2012 in a number range with any connective symbol is redundant to preceding the numbers with between, which should be counterbalanced with an intervening and: â€Å"Because of concussions, he had played just sixty-nine games in two seasons between 2010 and 2012.† An alternative revision, correctly employing the en dash, is â€Å"Because of concussions, he had played just sixty-nine games in the 2010–11 and 2011–2012 seasons.† 2. This goal may be achievable in a 12-to-24 month time frame. Just as it is not necessary to repeat the word for the unit of time in â€Å"12 months to 24 months†- the first iteration of month is implicit- the word may be elided from a version of the phrase that uses hyphens. But do not link the two numbers with one or more of these symbols (or with one or more dashes); to serves the connective function, and the hyphens represent that the numbers, when combined with month, modify â€Å"time frame.† Form the construction (which employs a syntactical technique known as suspensive hyphenation) as shown here: â€Å"This goal may be achievable in a 12- to 24-month time frame.† Also, many publications spell out numbers up to one hundred, so it might be correct (or preferable to you, if no specific style is required for your content) to instead write, â€Å"This goal may be achievable in a twelve- to twenty-four-month time frame.† 3. A similar incident occurred four-and-a-half years later. The words representing a number consisting of a mixed fraction should be hyphenated only if the phrase modifies a noun that follows it. Here, the words in the phrase should stand on their own: â€Å"A similar incident occurred four and a half years later.† (Compare â€Å"A similar incident occurred after a four-and-a-half-year interval.†) We had already covered hyphenation errors here and here. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:What Does [sic] Mean?What to Do When Words Appear Twice in a RowPrepositions to Die With

Listen Up Cabin Crew Essay Example | Topics and Well Written Essays - 1000 words

Listen Up Cabin Crew - Essay Example He breaks down the communication process in understandable segments: Overconfidence, Social norms in the cabin, and Repetition. Then, related to Behavior, he cites the attitudes, expected norms of behavior, and perceived behavioral control, repetition, and confusion between repetition and recall. For an article of less than 800 words that is a review of a 91 page manual of extensive research, Darby has done a very good job. He has given enough details to the categories and information, condensing the information so that it is quickly learned. He cited his sources, focusing mainly on Azjen's research. The way he cites the categories is organized and easily understandable. If one wanted to know the basics of the ATSB's manual, this is a quick readable resource. The attached questionnaires in the ATSB's manual were used in the research for the compilation of data. This is mentioned also in Darby's article. He selected main topics and used those, mentioning the research that was available and used. Completely left out of any research questionnaire were anything asked of the cabin crew. As mentioned previously, the research and experts used are excellent examples of the type of information to bring confidence to the reader. The information is logical and follows sequential thinking. There are no seen errors in the structure of the thought process. If there are any biases perceived in this article, it has to do with a prejudice against passengers. However, that is stated in the beginning because that is the focus of the article-attempting to understand why passengers do not pay enough attention to the instructions given by the cabin crew. This seems to enhance the writer's credibility because it is stated in the beginning and is cited from the manual. My personal reaction to this is positive because it enhances my belief that passengers need more awareness of safety procedures on all flights and we need to do our best to continually make them aware of the rules and procedures. Darby presents an excellent behavioral view of this problem, but he does not address the emotional content to any large extent. However, neither does the ATSB manual. It only discusses the behavioral. Whether it would be helpful to discuss the emotional or not would really depend on the reaction of the passenger to any type of emergency situation and how the cabin crew would handle it. The cabin crew could be trained to understand the emotional problems associated with passengers. That training would then reflect in how they work with the passengers once inside the cabin. There are many more cited documents in the original ATSB document than what Darby used or was able to use in his article. Also not explained was the perception passengers have of the flight attendants and the difference of perception between shorter flights and longer ones. The trust level is addressed in the ATSB report, but not mentioned in Darby's article. It is my view that the article is quite valid and dependable. Whether Darby had a word length limit probably had something to do with the amount of information he was able to compile in the amount of allocated space. Had he had more space he could have included more about the research of the passengers, the reactions they have to the brochures in the seat pockets, and how much attention they actually pay to the emergency procedures. The statistics in the original manual by

Online Vs. Classroom Instruction Essay Example | Topics and Well Written Essays - 1000 words

Online Vs. Classroom Instruction - Essay Example Aspects of the text that the author discusses that are risky are looking at two different types of being a student. Online learning can be controversial because some people may think it is not the same as earning a real degree and think the classroom requires more hands-on work. She takes a stance against online learning and uses a source to stand behind her thoughts saying that online classes keep students away from interacting with both fellow students and their professors, making it harder to work on group projects and getting support from peers and instructors. While Morgan is making this comparison, it is hard to know where she is coming from. While it states at the bottom her author biography, it does tell that she has earned a degree. It makes me curious what her education was like. Does she really know what it is like to be in both types of classrooms? Has she ever taken an online class? If she has not, then that does not really give her any credibility behind her argument. People that have taken classes under both circumstances are the people that really can give their true opinion on which is more effective and it also depends on a person’s learning style. One of the risks she takes in writing this is that her credibility is really at stake. If someone were to dig in her background on this opinion piece, it might be discovered that she only took structured classes within a classroom. However, she might also have been a student that only earned her education from a university such as University of Phoenix which is strictly online. No one really knows who she is which makes it difficult to know how she developed her opinions. There are many factors that could determine if online education or traditional structured classroom education is best and these are some topics that the author did not necessarily address. She might be a person who is middle-aged and never had the option to take an online class. This